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| OVERVIEW |
The
Locker Project will ultimately be a traveling, interactive
showcase of professional snowboarders and skiers. Each locker
is a mini-museum dedicated to an athlete and his/her personal
sponsors.
Locker contents can display anything from gear to
funky memorabilia. |
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| Each
locker will have see-through door cut-outs to view the contents.
Other elements in the program include a big-screen, interactive
video display, music listening stations featuring athlete playlists,
prize giveaways and an online version of the Locker Project
at
NextSnow.com and more than 100 resort websites. |
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Athletes
and their sponsors will determine the décor and design
of their locker so that each is a one of a kind exhibit that
this authentic to each
athlete. Contents could include just about anything:
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| Skis
/ Snowboard |
Poles |
Boots |
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| Apparel |
Eyewear |
Goggles |
| Helmet
or hat |
Wax |
Camera |
| Gloves |
Footwear |
Video
games |
| Magazine
cover(s) Photos |
iPod |
cd’s,
dvd’s, etc. |
| Stickers |
Skateboard |
Souvenirs |
| Graduation
Tassel |
Fuzzy
Dice |
Air
freshener |
| Other
non-industry sponsors |
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| Click here to view The Locker Project Demo |
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| LOCKER PROJECT INTRODUCTION |
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SnowSports Industries America (SIA) |
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North
American tradeshow – Las Vegas, NV;
Jan. 22-25, 2007 |
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The Locker Project concept will debut at the largest
winter sports tradeshow in North America. The SIA tradeshow brings
together more than 20,000 manufacturers, retailers, media, and
sponsors. |
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32 individual athletes and sponsors, representing
the best of the XGames, Grand Prix, World Cup, and Olympic competitions,
will be selected to participate in a prototype rollout of the
Locker Project. The project will be showcased at the entryway
to the tradeshow and will occupy a prominent location for all
participants to see.
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The goal at the SIA tradeshow is to demonstrate
the concept and develop interest and/or partnership from: |
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• |
Athletes and their personal sponsors (i.e.
Shawn White and Burton Snowboards) |
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National Tour Sponsors |
• |
Ancillary sponsors (iPod, Virgin Records,
Panasonic, etc.) |
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Media Partners (NBC, Sports Illustrated,
Fuel TV, YouTube, etc.) |
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Retailers
and potential exhibition sites |
• |
Print,TV
and electronic media |
|
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| Sample
benefits for lockers |
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|
•
|
Pro
Athlete Locker: 16 in. x 16 in. x 6 ft (limit one
athlete per locker, but companies can sponsor multiple lockers
for several athletes OR sponsor several lockers for a single
athlete) |
•
|
Bonus
Lockers: Half-size lockers may be purchased as additional
display space for a full-sized locker (limit one bonus locker
per full-size locker) |
•
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Video
Loop: Locker sponsors may submit 30 seconds of video to be
included in the loop on the big screen. |
•
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On-site
locker display at Tour Stops |
•
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Pro-athlete
participation at Exhibition Tour Stops |
•
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Prize
Giveaway and product sampling at Exhibition Tour stops |
•
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Internet: An
online version of the Locker Project with web content for
each sponsored athlete will include: |
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o
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Athlete
name |
o
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2
Photos (head shot and action shot) |
o
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Sponsor
name/logo (Equipment sponsor only) |
o
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List
of additional sponsors |
4 |
o
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Short
bio of athlete |
o
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Link
to sponsor’s website |
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Click
here to check out PRO Files @ Nextsnow.com
for a sample of how athlete / sponsor information could be
presented. |
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| AND
THE BEST LOCKER BONUS |
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o
|
Click
here for details! |
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